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The Fabolous Week

MARKETING / VILLA & FABOLOUS

Set Free made over Villa’s annual “Perfect Week” which evolved into a bigger, more stylish and innovative week to celebrate exclusive releases with Timberland, Reebok, Converse, and New Balance! Set Free conceptualized the whole campaign to feature Grammy nominated Hip-hop icon and trendsetter, Fabolous; executing photo shoots, video content, and dinner event to celebrate the Fabolous Week campaign.